We open the market potentials in the migrant communities for mutual benefits of organizations and the communities.
Connecting brands to migrant communities.
The migrant community in South Africa is a distinctly unique and close group that is not easily understood and often difficult to penetrate for many organisations. Oftentimes, many organisations avoid the community to the point of marginalization when it comes to extending the reach of their products and services. A few who attempts to engage the community goes in with marketing strategies and campaigns that are often misplaced and misfit. Therefore, they are not able to maximize the opportunities locked within huge market size and buying power of the migrant community.
As a group of migrants ourselves, we (TownCriers) understand the dynamics and thinking of the community- as such we are in vantage position to access the community and take your brands, products, services and messages to the people.
Is your organization releasing a new product/service or message targeting the migrant community and want some real vibe? Do you need a little POP OUT to get more recognition within the migrant community? Or are you just starting and the migrant community are part of your target?
We are the TownCriers and the migrant community is our terrain.
TownCriers (PTY) is a comprehensive, full-service Brand Activations and Experiential Marketing, CSR/Social Marketing, Brand Ambassadors and Agents Sourcing agency with solid footfalls in the migrant community in South Africa.
Our job as an agency is to connect brands to the Migrant community in South Africa. We create contents that add real value to the customer experience and deliver brands promise to the right people, at the right time, through the appropriate channels.
At TownCriers, we take a look at your brand’s personality and delve into its story to fully comprehend what it stands for and what it seeks to represent. We seek to create memorable and measurable experiences around its values and then wait for the love to pour in.
We love the art of creating experiences because, to us, imagination is far better than knowledge. Our passion is listening to our client’s challenges, thinking through solutions, and coming up with experiential ideas that connect with the consumer.
AWESOME
When it comes to creating a real touch point between African Migrants and your product, we let the magic fly: We are the masters of vibes.
INNOVATION
Innovation at its core. It is in our DNA, and that is why we love the art of creating lasting experiences. We use digital and social services to amplify and extend the reach of live campaigns and maximize brand returns.
CREATIVE
Our minds are wild and deep because those who harness the power of the mind own tommorrow, and tomorrow begins in the mind. The mind is the birthplace of everything that is real to us today.
EXPERIMENTAL
We Listen. We Reflect. We Design and We Execute We listen to your needs, reflect on what is best, design experientially refined solutions and execute them by creating long lasting experiences
Our Job as a full-service activation and experiential agency is to connect brands to the African Diaspora communities in South Africa. We create contents that add real value to the customer experience and delivers your brand promise, to the right people, at the right time, through the right channel.
Through our Brand Activations Services, we help companies initiate a relationship with existing and prospective consumers by projecting their brands for visibility, engagement and conversion through event & expo support, roadshows, launches and pop-up shops etc.
In conjunction with clients, we create experiential campaigns and events that give customers first-hand experience of a brand towards long-term brand loyalty by providing unforgettable, fun, feel-good experiences.
We conduct various field marketing activities, utilising an extensive base of field marketers and a database of nationwide agents, supported by real-time reporting tools that provide valuable feedback and information at your fingertips.
Corporate social responsibility (CSR) has become an important marketing tool all over the world. Business should not be all about profit. Hence, a corporate organization must demonstrate a certain level of commitment to the people and environment in which they work for its growth and sustainability. Over the years, we have found this as an entry point into the community, especially the Diaspora/migrant community.
Town Crier can initiate, create and also implement client’s CSR ideas that link brands to strong social causes to win over consumers and communities by doing good and making a difference.
Our brand ambassadors services include sourcing and training of perfect-fit individuals/influencers within the community that best represent brands and can effectively communicate brand messages to the target audience. We also recruit and train agents that serve as temporary staff at major events and other functions i.e. sales
Why Choose Us? Our Unique Value Proposition:
— Connecting Brands to Migrant Community —
Keep In Touch
Tel: +27(0) 12 304 0514
Glenwood Office Park, Block A, First Floor,
266 Sprite Ave, Faerie Glen Pretoria
